I recently downloaded the new app Cocoa Swatches. Designed for black women, it provides makeup guidance and tutorials, playing on the trend of makeup swatches. It`s like the fact book I never had, and I`ve updated it to the front page of my phone as this is the first of its kind.
Cocoa Swatches is a transformation, but should we as black women require this? Why can we not get this guidance from so-called beauty magazines?
It appears women of color are pressed to the side when it comes to beauty and makeup, and we have to rely on the web to get anywhere near it. Makeup is big business, with beauty areas in shops expanding out the door, massive concessions in department shops, and makeup artists (MUAs) making it huge on YouTube and Instagram.
A lot of the tones included in the Cocoa Swatches app weren`t offered in my local beauty shops; didn`t exist as they’d been ceased; or were either too dark or too light. And this is simply foundation. When it concerns discovering blusher, lipstick and eye shadow it ends up being a totally difficult job. The colors simply appear to be hiding. Where? Lots of makeup companies boast that they have 24+ shades, so why can I not find a match for my skin in a shop? How can the darkest shade be lighter than my skin, when I’m not even really a dark black woman?
For me I don`t mind travelling, ordering online, and running the risk of trial and error, but exactly what about the average lady who has no idea about makeup? Why can she not she opens her Look Magazine and get recommendations, why can she not turn on her TELEVISION and get assist from Bryony Blake, why can`t Sophie on the benefit counter advise her instead of stating Sorry, we don t go that dark?
Sure, we can go to MAC (in larger cities) and get the lowdown, however even then a few of the artists are unaware about darker skin colors and the shades that do and put on to work. Also, why should we need to pay 30 for foundation when we could pay 6 if Boots just sorted their ass out and produced a couple of more colors?
Great deals of the brand names say they do darker tones, but when you go into the store, you can`t discover them. They state they weren`t stock them because they weren`t sell, but if they're never ever there, how are we supposed to buy? Unless you've used the makeup in the past, you can`t order it online how are you going know if it`s your shade of brown?
Some of the comments in the Cocoa Swatches evaluations prove that I'm not just being Shondelle and going off on a tirade about an issue that doesn`t exist. There are so many stunning, famous black women in the media that it shouldn`t be a rarity to discover black beauty suggestions in publications or on TELEVISION.
I comprehend it`s tough to offer each skin color in the extremely multicultural society that we reside in, however how are black women supposed to feel stunning and comfy when we can`t store properly in the majority of beauty areas? It`s the exact same with hair: only just recently have the bigger supermarkets and beauty shops began offering afro products and in my local, they're on the tampon aisle rather than with the remainder of the hair brand names!
It seems like the web and apps like Cocoa Swatches may be black women`s just savior when searching for makeup, with many counting on YouTube tutorials and passing digestive tract instinct to buy makeup online without seeing it initially. For the average woman, it`s an overwhelming experience when it actually shouldn`t be.
Which`s prior to you even think about things like searching for cruelty-free makeup in your shade which great deals of women were whining about in the remarks. The blog sites in the Cocoa Swatches app discuss the difficulty of discovering contour kits for WOC, and even in London it’s difficult to find tones that show us properly.
We reside in a multicultural society. Makeup should reflect that, but numerous brands are still in 2016! not reacting to the vast requirement for better shades of brown. Not simply in MAC, not just in London, but everywhere and for every budget plan. We shouldn`t have to count on apps and the internet like we`re some kind of niche.